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In Search of the Perfect Frame

May 5th, 2008 by Jay Goltz

Since the day I started this business, I have always appreciated the difference between “average” frames and really nice frames. I like different colors, shapes, finishes and textures.

Frame design has become increasingly sophisticated over the last thirty years. Most of the nicest designed and manufactured frames come from Italy and Spain. Many don’t make it to America’s marketplace. Most frame shops aren’t big enough to order direct from Europe and local distributors carry commodity mouldings. About 15 years ago, as soon as we got big enough to handle large international shipments, I started going to the international trade show to buy directly from the manufacturers . We are still one of the few American companies attending the show.

We just came back from our annual trip and found some really great new finishes that have just been created. We have a whole new line of veneered mouldings in magnificent looks and colors, in addition to some really beautiful detailed smaller mouldings. We even have some really wild frames – including glittery frames, zebra and giraffe prints, snakeskin and other couture fabric-wrapped mouldings.

The right frame should speak to you; I hope you speak Italian!

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